Buyer question · How to use

How do you use the Shiseido Eyelash Curler for the best curl?

By Smoov Discovery · Updated November 2, 2026

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Shiseido Eyelash Curler

Our pick

Shiseido Eyelash Curler (with one replacement pad)

Edge-free designBroad curve, inner to outer cornerSilicone rubber padsIncludes one replacement pad
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Short answer

Use the Shiseido Eyelash Curler on fully dry lashes before mascara: open it at the base of your upper lashes, squeeze gently, then move up and squeeze again mid-lash and once more near the tips. Shiseido recommends a slow 'pump and hold' and says to pump lashes, never pull. Its broad curve is made to reach lashes from the inner to outer corner.

At a glance

Best for

  • Curling lashes from the inner to the outer corner
  • Different eye shapes, per Shiseido's broad-curve design
  • Anyone who wants to curl before applying mascara

Skip it if

  • You want a heated lash curler: Shiseido says not to warm this one, to avoid damaging it

What we like

  • Edge-free design that Shiseido says prevents pinching
  • Broad curve made to catch every lash
  • Flexible silicone rubber pads
  • Comes with one replacement pad

Good to know

  • Shiseido says to curl only once lashes are fully dry, and before mascara
  • Shiseido says to replace the pad once it has less rebound or looks flatter
  • Shiseido says not to warm the curler

What gets the best curl from this curler

Curl in three squeezes, base to tip

Shiseido's directions are to open the curler at the base of your lashes and squeeze gently, then move it up and squeeze again in the middle of the lash, then press once more close to the tips.

Go slowly and pump, never pull

Shiseido suggests a slow 'pump and hold' technique: squeeze gently, re-clamp, pump again, then move up the lashes and repeat. Its guide says to pump your lashes and never pull on them.

Curl first, then mascara

Shiseido's answer is to curl first and then apply mascara. It says that otherwise delicate lashes can break and mascara will stick to the curler. It also says not to curl until lashes are fully dry.

A shape built to reach every lash

Shiseido describes a broad curve that curls lashes from the inner to the outer corner, whatever the eye shape, and an edge-free design meant to prevent pinching.

How to use it

  1. Make sure your lashes are fully dry and bare of mascara.
  2. Open the curler and position it at the base of your lashes.
  3. Gently squeeze down on the lashes.
  4. For the fullest lashes, move the curler up, away from the base, and squeeze again in the middle of the lash.
  5. Then press one more time close to the tips of the lashes.
  6. Apply mascara after curling.
  7. Wipe the curler and silicone pads clean with a tissue or dry cloth between uses.

Steps from Shiseido's Eyelash Curler product page and its lash guide on shiseido.co.uk.

Key details

Item no.
729238500969
Pads
Flexible silicone rubber
Included
One replacement pad
Cleaning
Wipe curler and pads with a tissue or dry cloth between uses; pad can be removed for an occasional wash in soapy water
Pad replacement
When the pad has less rebound or looks flatter

Details as published by Shiseido (UK site).

Questions buyers ask

Should I curl my lashes before or after mascara?

Before. Shiseido says to curl first and then apply mascara, because otherwise delicate lashes can break and mascara will stick to the curler.

Can I use the Shiseido Eyelash Curler on wet lashes?

Shiseido says not to try to curl lashes until you are sure they are fully dry.

Can I heat the curler for a stronger curl?

Shiseido says you should not warm your eyelash curler, to avoid damaging it.

When should I replace the pad?

Shiseido says to replace the pad once it starts to have less rebound or appears flatter. The curler comes with one replacement pad.

How do I clean it?

Shiseido says to wipe the curler and silicone pads with a tissue or dry cloth between uses, and to remove the pad if you want to give it an occasional wash in soapy water.

Will it work on my eye shape?

Shiseido says its broad curve grabs every lash no matter the eye shape, curling from the inner to the outer corner.

The bottom line

Shiseido's own method is simple: dry, bare lashes, three gentle squeezes from base to tip with a slow pump and hold, then mascara. If you want an unheated curler with a broad curve and a spare pad in the box, this one fits that brief.

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How this page was made

Smoov Discovery wrote this page from the maker's own product information and retailer copy, listed below. We did not test the product ourselves. Nothing here comes from Amazon.

Sources

Photos: Shiseido (shiseido.co.uk).

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